How did we bring the TWISTED campaign to life for our newest collection? A lot of professional dancing, some try-it-yourself attempts and a weather forecast that wouldn’t play ball.

THE CONCEPT

The 28-piece TWISTED collection is inspired by ropes, featuring contrasting chains and links - think classic with a twist.

We wanted to celebrate every side of a personality; and dancing is the perfect expression.

MEET THE DANCERS

Our mission was real people, real twists. We met our modern dancer Angelica through our Instagram community, and loved the energy she brought to our campaign video.

Next up was Miranda our contortionist, who gave ‘flexible’ a whole new meaning, while break-dancer Roxy revealed she holds a World Record for her moves.

DANCING IS FREEDOM TO MOVE, WITHOUT A RIGHT OR WRONG. IT CAN TELL A STORY AND EVOKE EMOTION WITHOUT A WORD. IT IS MOVEMENT, BREATHING AND FEELING ALL AT ONCE.

Angelica, Dancer

THE CONCEPT

The 28-piece TWISTED collection is inspired by ropes, featuring contrasting chains and links - think classic with a twist.

We wanted to celebrate every side of a personality; and dancing is the perfect expression.

MEET THE DANCERS

Our mission was real people, real twists. We met our modern dancer Angelica through our Instagram community, and loved the energy she brought to our campaign video.

Next up was Miranda our contortionist, who gave ‘flexible’ a whole new meaning, while break-dancer Roxy revealed she holds a World Record for her moves.

DANCING IS FREEDOM TO MOVE, WITHOUT A RIGHT OR WRONG. IT CAN TELL A STORY AND EVOKE EMOTION WITHOUT A WORD. IT IS MOVEMENT, BREATHING AND FEELING ALL AT ONCE.

Angelica, Dancer

THE ENERGY ON THIS SHOOT WAS UNBELIEVABLE, A TRUE CELEBRATION OF THE UNIQUE TWISTS THAT EVERY PERSON HAS WITHIN THEM.

Charlotte, Content

DAY OF THE CAMPAIGN

We had our best crew on the job - biased perhaps, because thanks to our Brand Manager and Graphic Designer doubling up as incredible photographers, we keep a lot of our production in-house.

Hayley our videographer was there to get up close and personal, while Lucy our Content Executive styled the jewellery for each look. Marisa our Founder & Creative Director came to see the team at work but ended up staying for the dancing too - because a Boss knows how to do both.

THE ENERGY ON THIS SHOOT WAS UNBELIEVABLE, A TRUE CELEBRATION OF THE UNIQUE TWISTS THAT EVERY PERSON HAS WITHIN THEM.

Charlotte, Content Manager

DAY OF THE CAMPAIGN

We had our best crew on the job - biased perhaps, because thanks to our Brand Manager and Graphic Designer doubling up as incredible photographers, we keep a lot of our production in-house.

Hayley our videographer was there to get up close and personal, while Lucy our Content Executive styled the jewellery for each look. Marisa our Founder & Creative Director came to see the team at work but ended up staying for the dancing too.

Have you seen the full collection yet? It’s time to get weird and wonderful.


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