“I tend to obsess about the tiny details… refining designs with exact measurements down to the smallest micron and millimeter… so by the time launch comes around it’s a chance for me to see them in a fresh light as they are brought to life by the team.
Seeing the amazing styling and the photography done by my team mates and friends is a real privilege, it’s truly where they thrive and the laughter is infectious. I loved being on the shoot, seeing the team in their natural habitat! It all comes alive and together at that precise point on the shoot is so exciting like a chemical reaction. I couldn’t be more proudof what we have achieved.
So many roles change on shoot days, and there is so much talent in the room. Marisa the cheerleader is running around, doing everything from directing scenes to doing all the heavy lifting, Kate’s behind the lens instead of in the meeting room, and Julien just never wants to stop shooting…even for lunch. It’s an incredibly supportive atmosphere, all with a common goal – It’s why our content had always been amazing, because it’s created with such passion. I love being on location because it gives me an opportunity to see the pieces IRL…how do they layer together, what pieces are people loving most…and that in turn informs the next designs.”