Get to Know New Lucy Williams & Missoma

Get to Know New Lucy Williams & Missoma:

You heard that right, the OG is back. Fall in love with stylist, digital creative, fashion connoisseur (and original Missoma muse), Lucy, all over again as we bring you our new collection.

Lucy Williams is the ultimate summer girl, so it only made sense to launch sunshine-ready pieces together. While we’ve reimagined many of our best sellers — from the Waffle Hoops to the Horn Necklace — in 100% certified recycled metals, there's also handcrafted freshness for the Lucy lovers. These are our first new, never-before-seen designs in three years, and all your summer favourites wrapped into one.

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“It's been eight years since Missoma and I first started collaborating on capsule collections together,” Lucy says. “I really wanted this latest drop to work hard with people's existing collections and draw on some of our much-loved original pieces.”

We were lucky enough to shoot this campaign in an amazing Scott Williams villa in Crete, called Beach House Arvi. Capturing that summer feeling of long walks on the beach, sunset dinners with friends, and jewellery that gives you that poolside aesthetic (even if you're at your 9-5).

 

A Long-Term Thing

We launched the 'Original' Lucy Williams & Missoma collection way back in 2015, with ‘Roman’ following in 2017, and ‘1987’  in 2020. In 2022, we launched our best selling pieces in recycled sterling silver. Our collections have been spotted on VIPs from Cindy Crawford and Claudia Schiffer, to Kim Kardashian, Sophie Turner, Margot Robbie, Vanessa Hudgens and Heartstopper’s Joe Locke, to name a few.

What continues to draw us back to our jewellery partner-in-crime is Lucy’s laidback and effortless style. Our pieces match her energy — everyday staples, designed to wear on repeat and style any way you want. “My main priority when both shopping and designing jewellery is finding pieces that work in a myriad of ways in all sorts of places," says Lucy. "So they adapt to your life rather than the other way round.”

I really wanted this latest drop to work hard with people's existing collections and draw on some of our much-loved original pieces.

- Lucy Williams
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Reimagined Best Sellers

Now let's shine a spotlight on what’s in the new collection. The best selling Horn Necklace is upgraded in a new size, with malachite or handcrafted snow pavé for a fine-style jewellery finish.

"There was a lot to celebrate and play with when creating this new collection; we've reimagined styles from our Roman coins and gemstone charms, to our classic gold hoops," says Lucy. Discover also our Waffle Hoop-inspired rings and our iconic Entwine Hoops reimagined. 

[inline-img]Brand-New Cord Jewellery

"My standout new addition has to be the cord tie necklaces with our square coins for that really easy, relaxed feel this summer,” says Lucy. “I love that they can be tied at whatever length feels right for your style and outfit."

Wear our new cord necklaces long, doubled up to create a choker, or wrapped to turn a necklace into a bracelet. Ancient Byzantine-inspired coins, a new design for us, form the silver and gold square pendants. The knot bracelets lend a new texture to your arm stack, while the cord anklets are set to become your summer staple. Pair multiple together for a ‘I-picked-these-up-on-vacation’ feel.

Lucy Williams Byzantine Coin Cord Necklace | Sterling Silver Necklaces Missoma Lucy Williams Byzantine Coin Cord Necklace | Sterling Silver Necklaces Missoma

Lucy Williams Byzantine Coin Cord Necklace

Sterling Silver

£85.00

Lucy Williams Byzantine Coin Cord Bracelet | Sterling Silver Bracelets Missoma Lucy Williams Byzantine Coin Cord Bracelet | Sterling Silver Bracelets Missoma

Lucy Williams Byzantine Coin Cord Bracelet

Sterling Silver

£65.00

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Mix Your Metals

Haven’t you heard? Now you don’t have to choose between gold and silver; we’re all for stirring it up. "Pieces like the Entwine Hoops and Entwine Ring really make mixing your gold and silver even simpler," says Lucy.

 

Coin Collector

Let's be honest, together with Lucy we basically coined this jewellery trend (okay, if you discount the ancient Romans). It's what we're known for. Every single hour a Roman Arc Coin Necklace flies from Missoma HQ to you. There's a reason it's stood the test of time.

Now we're giving even more status symbols the 21st century touch — with a twist, of course. The iconography you know and love is back with our much-loved coins evolved into byzantine-inspired styles. You can also engrave selected coins for free.

Those little high-summer extras designed specifically for summer holidays and balmy nights.

- Lucy Williams
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Chain Game

Say hello to the snake chain's new family member: the Cobra Chain. This everyday necklace features a cobra-inspired textured design. If rectangular links are more your thing, let the new Horizon Link be the starting point for all your looks. 

“These chains really were quite literally made to be worn every day, layering larger pieces on top when you feel like it,” says Lucy. But it’s not just necklace and bracelet chains in the mix. “I wanted to include anklets and body chains for those little high-summer extras designed specifically for summer holidays and balmy nights.”

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Everyday Hoops

Meet the Arco Hoops, inspired by Italian summers and featuring a hidden hinge for effortless styling. Explore other Lucy Williams earrings, here to upgrade your ear stack for the sunshine season. We love styling them with all the mini hoops and studs for a maximalist ear stack. 

“There's something I love about picking out those specific 'holiday' pieces summer after summer when packing for a trip that instantly gives me that excited feeling. I love the idea of these pieces doing exactly that for people in years to come with these.”

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Our Original Icons

Discover the collections we’ve honed over eight years of collaborating, along with our brand-new designs. 

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With Thanks To:

Stylist and Model: Lucy Williams

Photographer: James Harvey Kelly

Hair and Make-Up: Camilla Hewitt

Location: Beach House Arvi, Crete via Scott Williams Villas