Follow The Journey

Ideas, inspiration, and sketches start in our Notting Hill studio in London. During the creative process, our Creative Director will work closely with our Head of Design to provide a concept, look and feel that will inspire the direction of a new collection. The design team will then take those ideas away and create moodboards with all our inspiration and map out how a collection will come to life.

All our sterling silver, solid gold, and gold vermeil jewellery is made from 100% certified recycled metals. We also use conflict-free diamonds and ethical gemstones sourced from our Responsible Jewellery Council certified factories. Our 2023 pledge is to move to 100% recycled brass as well as to understand the full journey of our gemstones sources.

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Every piece of jewellery we create is handcrafted and handmade by local artisans in India and Thailand. As of April 2023, we join our six factories to become Responsible Jewellery Council Code of Practice certified, following an ethical and responsible code of practice. Some of our factories have also recently moved to using greener energy from renewable sources to help reduce carbon emissions, with the others planning to follow.

All our newly-made jewellery is sent by our suppliers back to us in the UK by air freight in recyclable packaging and biodegradable bags. Since January 2023, they have stopped shipping to us using plastic bags.

Everything we make is rigorously tested as part of our quality control process — from pre-production samples to wear tests — to ensure it’s up to our high standards. We also have a dedicated QC team in every factory to check each and every piece throughout the production process. If it gets the green light, it’s given its final sign-off.

Our warehouse, head office, pop-up store and Liberty concession in London are all carbon neutral (offset with nature-based, community and renewable projects). Since the start of 2023, we've also moved to greener energy from renewable sources on-site to power three of our six factories (four from May 2023), and our London warehouse operations​ is currently purchasing renewable energy.

The packaging we use to ship our customer orders is recyclable, biodegradable and re-usable, produced in an audited factory in China and sent to us by sea freight. We also offset the carbon emissions from our packaging operations with biodiversity projects focused on reforestation and rainforest protection.

We've been offsetting the carbon emissions from our customer deliveries and returns since 2021. We know it's not enough to pay to compensate for these emissions, so a goal for 2023 is to explore greener delivery options for our customer orders to reduce this footprint as much as possible.

Missoma pieces that can't be re-sold or donated — usually from being broken and irreparable — are upcycled into new pieces through partnerships with design colleges (The Deadstock Project). We also work with rental brands to ensure our jewellery is only worn when needed, and not purchased and wasted.

Any remaining deadstock is then sent off to be scrapped and turned into new recycled metals. This year our goal is to ramp up and continue to look to a more circular future.