Behind Our New Packaging

Behind Our New Packaging:

Your unboxing just got an upgrade.

We're making moves with this makeover. It's time to dig into the design of our brand-new packaging – along with the fresh look and feel you've no doubt noticed across our channels. Let's get into it.

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Packaging with the Planet in Mind

We’ve worked hard to make our packaging as sustainable as possible, keeping the same iconic Missoma aesthetic – but we're always looking for ways to improve it.

Let's break it down:

  1. 100% Recyclable -/- The outer box is 100% recyclable, while the rest of our packaging is recyclable, biodegradable and re-usable. 
  2. Environmentally Friendly Inks   -/- Our printing inks are soy-based. Soybeans are an 100% renewable material, able to be grown and replenished indefinitely.
  3. FSC Certified   -/- All the paper within our packaging is FSC certified, meaning the wood pulp comes from managed forests.
  4. 100% Reusable   -/- Our pouches are made to be kept and reused to protect your jewellery at home or on-the-go.

We also offset the carbon emissions from our packaging operations with biodiversity projects focused on reforestation and rainforest protection. 

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The Inspiration

Our signature palette has been inspired by the layers of light and depth in our jewellery with inviting and earthy tones: apricot, tan, rust, cool blue and pistachio. These tones have been carefully curated to be bright, light and exude all the good energy.

 

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From New Boxes to Bricks-and-Mortar

Discover how our palette has been put into action in our brand-new stores at Monmouth Street, London and Victoria Quarter, Leeds.

Plan Your Visit

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